Growth hackers have a cross-functional role where they work closely with the marketing team, the sales team, the engineering department and the product management team. If you really want to give growth hackers a department, give them the Growth department.

• Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.
• Bringing traditional and creative ideas how to grow those KPIs.
• A/B testing those ideas.
• Analyzing the data and users’ feedback.
• Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
• Driving traffic to your website, landing pages, social media, apps…
• Working on a lean startup process.
• Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral – Revenue)
• Prioritizing growth channels.
• Optimizing channels in order to always improve the performance of ones business.
• Scaling and Automating the growth processes.
• Knowledgeable about referral marketing and being able to create viral growth.

• Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics.
• Being social and understanding users’ behavior. Having great customer relations skills and being focus on customer experience (Note: being a people’s person should be part of the growth hacker’s capabilities but is also part of the the anatomy of an entrepreneur.
• Willing to learn.
• Having a startup mindset. If you’re not sure what a startup is (A startup is NOT a new tech company), you can check what is a startup here.
• A/B Testing and Data Analytics experience
• Editing and copywriting skills
• Not being scared of pivoting
• Knowledge about both inbound and outbound marketing
• Programming knowledge: even if it’s not compulsory, it is recommended.
• Being performance and results-oriented
• Being curious and creative
• Being relentless in pursuit of growth
• Having experience with growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows

Growth is a mindset – Same as growth hacking. Therefore, growth hackers see the world in a different way. You might not notice that you are in the presence of a growth hacker, so I am going to give you a few tricks to recognize one. Here are how growth hackers answer the following questions.

– Entrepreneur: Here is my new idea, what do you think? Will it work?
– Growth Hacker: Did you test it or did you talk to people about the idea? What did they say? We have to test the idea. This is the only way to know if this is going to work.

– Entrepreneur: Here is how we are going to get growth, it will work for sure!
– Growth Hacker: How did you get this assumption? From data or just from feeling? It’s not because it worked with another startup that it will work for yours, you need to test it.

– Entrepreneur: How will your strategy impact growth?
– Growth Hacker: I don’t know the future, what we can do is that we will do A/B Testing, analyze data, optimize and bring you growth from then