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Data Driven Marketing is king (compared to aesthetics or assumptions)
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Marketing is now run by engineers (because of the technical skills It requires)
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Marketing has sales targets (as it acts as another sales channel)
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Design doesn’t need to be unique. It needs to follow patterns
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UX is king and it’s important to be at expected level
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Content is the most important element to drive traffic, activate users, engage users
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All social channels need to be explored
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Sites have a purpose: Sales, Engagement or User Acquisition
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Other Channels need to be implemented
- Marketing
web & mobile analytics, A/B
Testing, Marketing Automation, Conversion Optimization, SEO, SEM & PPC, Copywriting, Email marketing, Social Media - Data Analysis
Spreadsheets, Statistics, SQL, NoSQL, BI, Cohorts - Coding/Engineering
HTML, CSS, JS, Jquery, AngularJS, Node, PHP, Python, APIs - Designing
Photoshop, Illustrator, Sketch, Video Editing
4th Section
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Dec 23, 2017
Best 33 Analytics and Tracking Tools
A guide to successful #marketing with the use of the most important #analytics tools ============================== When you are responsible for a business’s marketing you need to spend each dollar as effectively as possible.